Choosing the right hair extensions for your customer base can make or break your business. Choose the wrong ones and you can find yourself struggling to sell your product. When you’re working with your hair extensions supplier, you want to tailor your product to meet the needs and desires of your target demographic. Whether you’re a hairstylist or opening an online store, you want to approach every decision with your ideal client in mind.
At Goodyard Hair, we’re the leading supplier of wholesale extensions for salons, hair stylists, and online distributors. Our top quality human hair is gently processed with innovative performance to give you a high-quality product that your customers will fall in love with. We’re looking at three things that you should consider when choosing your hair extensions to guarantee a successful product launch.
Consider your client demographic
When you’re purchasing the hair extension styles, you need to be considering your client demographic. If you’re an established hairstylist or salon, consider the demographic of your traditional customers.
You don’t want to be supplying bright and bold hair colors for some older customers who are dealing with issues like greying and hair loss. You need to choose different styles of hair extensions that address the specific concerns of your target demographic. Regardless of your client demographic, it’s always a good idea to carry a variety of standard hair color options for customers to choose from.
If your hair extension brand targets a younger demographic, you can experiment more with your product choices. You’ll want to provide the option of clip-in hair extensions for clients who want the option of styling their hair at the weekend with hair extensions. Tape hair extensions are also a popular extension for salons with a younger customer base.
Don’t forget about quality and price
While it’s easy to get caught up over whether you want hair weft extensions or keratin tip hair extensions, you don’t want to forget about the quality and price point. These are the aspects that can set your hair extensions apart from the competition.
As a wholesale hair extension supplier, we strive to provide high-quality hair extensions at competitive prices, allowing you to pass on these savings directly to your customers.
The hair type that you choose for your extensions will usually be the deciding factor for the price point of your hair extensions. You want to consider how much your customers are willing to pay when choosing the hair type that you want to use for your hair extensions.
Choosing the right hair type for your hair extensions
Pure virgin remy hair is the highest-quality option, giving your customers the longest lifespan and most flexibility for re-dying and perming. This hair type would be ideal for luxury hair extensions, while virgin remy hair is a more affordable solution that delivers similar results with only a little bit shorter lifespan than pure virgin hair.
If you have a younger customer base or one that wants a more attainable price point, common remy hair is the most economical hair type available. While these hair extensions will be cheaper, they’ll also have the shortest lifespan that can only last about 6 months and can only be re-dyed once.
Do you want to find out more about our innovative hair extensions that offer a sleek design with hand-crafted quality? We’re the leading wholesale supplier of hair extensions for salons and businesses across the globe. Get in touch with us today at gyh@goodyardhair.com.
