International Salon and Spa Expo (ISSE)

The International Salon and Spa Expo is the most famous beauty show in west of the United States. It attracts millions of visitors each year from all over the world. But it is only available to licensed stylists, cosmetologist, teachers and students. ISSE offers hundreds of educations and competitions and also shares the latest trends with everyone at the same time.ISSE

There are two separated halls at ISSE. One is for hair products suppliers and another is for skin care products suppliers. The exhibitors are all top grade companies and have to be the member of the PBA. They are well known in the local market. Their networking with thousands of local salons and stylists make their business steadily increase over time.


Not like visitors at Cosmoprof North America Exhibition, most of the visitors are small salon owners and stylists. That means they are not very sensitive to price because their order amount would be at a low level. Compared with wholesalers, the stylists are more professional to the hair quality and colors.

Most of the visitors at ISSE are Caucasian. So the light colors work very well at the show, especially some bright shining colors. They are very picky and sensitive to colors. More color options, much more better. Without any question, ombre color, piano color and mixed color are still the most attractive colors at the show.


The cuticle intact hair bulk from Goodyard Hair is absolutely the number one hot seller at the show. Hundreds of visitors came to the booth for that. It was out of stock at the second day of the show. Besides, hair weft, flip in hair extensions, tape on hair extensions, clip in hair extensions, I tip hair extensions, U tip hair extensions, full lace wigs and mono wigs are very attractive to visitors too.


Goodyard Hair is ready for Cosmoprof North America Exhibition in this June and would like to invite everyone who loves hair products to come to the booth.