If you’re a hairstylist or a salon owner, selling hair extensions can help you expand your services and grow your business. The popularity of hair extensions is on the rise, with salons reporting a 70% growth in the last five years. Clients are choosing hair extensions as a way of protecting their natural hair while still experimenting with their look, whether it’s trying a new cut or color. If you’re offering hair extensions for sale, you want to make sure you’re giving your clients the right advice on how to care for them. When you appear knowledgeable about hair extensions, your clients are more likely to purchase from you.
- Use Paraben-Free Hair Products
When you’re cleaning hair extensions, you want to avoid using products with parabens in their ingredients list. Using products with alcohol, parabens, and sulfate can strip the natural oil out of the hair extensions, leaving them more prone to breakage and matting. If you’re a salon or a hairstylist, it’s a great idea to sell natural haircare products alongside your extensions to recommend them to your clients.
- Don’t Sleep in Clip-In Hair Extensions!
You want to incorporate care information into your product descriptions and packaging, especially if you’re adding a leaflet with tips and tricks for your clients. This information should include how customers shouldn’t go to sleep with their clip-in hair extensions in place. If your clients wash their clip-in extensions every three or four wears and avoid sleeping in them, they could enjoy their hair extensions for over a year.
When it comes to other styles of hair extensions, you want to advise your clients to wear their hair in a braid or ponytail overnight. The most important tip that you should share with your customers is that they should never go to bed with wet hair extensions. Other products you could stock in an e-commerce store or salon include silk pillowcases or scrunchies to protect the hair extensions.
- Avoid Heat Products
One reason your clients might be interested in pure virgin human hair extensions is that they want flexibility when it comes to styling. While they can style their extensions like their natural hair, you want to advise your clients to avoid using excessive heat. Just like your normal hair, extensions can also become damaged by heat, leading to split ends.
- Brush the Extensions
The most common mistake your customers are likely to make is that they don’t brush their hair extensions enough. Tangling and matting can lead to breakage, damaging the hair extensions and reducing their life span. You want to recommend a way for customers to detangle their extensions without damaging the bonds. It’s best practice to brush the hair in the same direction as the hair cuticles, going from the scalp downwards to reduce tension.
When you can provide your clients with proper care instructions for the hair extensions, you’re boosting your credibility, and customers will be more likely to purchase from you. At Goodyard Hair, we’re the leading choice for hair extension manufacturing. We provide a free packaging design service, which you can use to incorporate this advice directly onto the packaging of your hair extensions.